Discover why Canadian whisky is growing despite global headwinds, driven by local demand, limited imports, and how producers leverage regional ecosystems and tourism to compete.
In this episode of the “I Drink, Therefore I Am” podcast, Martin C. Duffy speaks with Davin de Kergommeaux about why Canadian whisky is gaining traction while much of the global spirits industry faces slowing demand and shifting consumer habits.
As distillers contend with declining alcohol consumption, the rise of non-alcoholic alternatives, and lingering post-COVID impacts, Canada is seeing a different story unfold. A mix of national buying sentiment, restricted access to imported spirits, and renewed attention on local producers is driving momentum across both legacy brands and craft distilleries.
Davin brings it to ground level—breaking down how provincial control, distribution bottlenecks, and regional ecosystems shape what actually reaches shelves. From Alberta’s growing distillery clusters to the rise of whisky tourism, the conversation reveals how producers are leaning into collaboration, local identity, and adaptability to stay competitive.
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