Manchester United are undergoing a major transformation under INEOS—but one of the most important changes isn’t happening on the pitch.
In this video, we take a deep dive into Michael Sansoni and how he’s helping reshape Manchester United’s recruitment strategy through data, analytics, AI, and modern football intelligence. After arriving from Mercedes Formula 1, Sansoni is playing a key role in building a smarter, more sustainable recruitment model under Sir Jim Ratcliffe and INEOS.
We’ll explore:
⚽ Who Michael Sansoni is
📊 How data analytics is changing Manchester United’s recruitment
🔍 The relationship between scouting, data, and football decision-making
🚨 Why INEOS believes analytics can transform Manchester United
📈 What this means for future transfers and the club’s long-term project
As Manchester United look to compete with Europe’s elite once again, recruitment, analytics, and football operations could become the club’s biggest competitive advantage.
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