This story traces the origins of Joe Rogan’s podcast, starting with a laid-back idea of smoking pot and chatting with friends. Chael Sonnen, one of Rogan’s first guests, recalls their confusion about what a podcast even was back in 2009. With no aspirations for fame, Rogan simply wanted to have fun, setting early ground rules like not trash-talking other fighters on air. Over time, Rogan’s humble show grew into the best podcast in the world, making him a “man of the people” and a cultural force.
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