Paul Tenorio joins the Call It What You Want crew to talk Major League Soccer’s marketing efforts around the 2026 World Cup, and where the league needs to improve after one of the most successful World Cup’s in history. The crew talks about roster rules, many new players seeing the facilities available in US Soccer, and the reactive responses from US Soccer rather than planning ahead for these big moments.
00:00 – Has MLS done enough to capitalize on World Cup hype?
00:57 – Is MLS ready for the global soccer audience?
01:44 – Will MLS and Don Garber admit they got it wrong?
02:50 – What does the league need to do to move forward?
03:45 – Was the league prepared for Messi?
04:45 – Calendar change is taking a long time
05:50 – Reactive vs. Proactive MLS planning
06:27 – MLS has done well long term
07:06 – Players came to USA to see facilities and cities, but the league isn’t ready
09:26 – Roster rules complicating any influx of players
10:12 – Salary cap and floor?
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