This video showcases the creative work delivered by Red Lantern’s China team to celebrate Arsenal’s 2025/26 Premier League title-winning season.
Developed for Premier League audiences in China, the content combines real-time storytelling, cultural relevance and local market insight to capture the excitement of a championship moment and strengthen fan connection beyond the final whistle.
The project reflects how global sports IP can build deeper international fandom through locally relevant content and market-specific execution.
Red Lantern is a global growth partner designing and operating international fan and revenue growth across priority markets.
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