YIKES: Brett Yormark, Big 12 Are NOT HAPPY With Texas Tech, While ESPN, FOX Punish Football Teams
The Big 12’s aggressive push into weeknight programming has ignited a firestorm in Lubbock, as the conference recently finalized a 2026 football schedule that leans heavily into Friday and Thursday windows. For Commissioner Brett Yormark, the move is a pragmatic play to maximize television revenue and secure “unopposed” viewership. For Texas Tech, it is being […]
Continue Reading